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Yaadcore

Yaadcore - game-changing DJ to groundbreaking artist

Bio

From game-changing DJ to groundbreaking artist, Yaadcore is one of the most unique and intriguing figures in today’s Jamaican reggae scene. After gaining prominence as the essential selector of the reggae revival movement headlined by acts like Protoje and Chronixx, Yaadcore has emerged into a powerful and influential artist in his own right. On the heels of breakout singles “Ready Now” and “The Calling,” the now full-time vocalist just released his
debut album, Reggaeland, in March 2022 hitting number 6 on the I-tunes Reggae Charts in the first week, with “Ghetto Youths and “Nyquill” getting into the ranks on the I-tunes Reggae singles chart.
Born Rory Cha, Yaadcore was raised in Mandeville, Jamaica, where he learned the art of “playing sound” from his father, a selector with local reggae sound system, Love People International. After first gravitating to dancehall, he found his calling within the seeds of what would come to be known as the reggae revival — a close-knit group of young singers, deejays and musicians who were blending the upful, cultural vibes of classic roots reggae with a modern
approach to music-making and branding. As a DJ for local radio station Bess FM, he gave many of the scene’s key acts their first airplay. When Vogue Magazine came to Kingston to document the scene for its 2015 feature on “Jamaica’s New Reggae Movement,” he was rightly highlighted
as one of its essential players. 
 
In 2013, Yaadcore joined with Protoje to stage the first Dubwise Jamaica event at the Kingston venue Redbones. He also became tour DJ for Protoje, providing an opportunity to share this vibration in countries around the world. Dubwise Jamaica went international in 2015, expanding to Miami for a weekly series and “popping up” in over a dozen countries including Malta, Ethiopia, Kenya and Trinidad — making it the first truly global reggae party. In 2016, he became
the first reggae DJ to spin live at the annual Afropunk Festival in Brooklyn. On the studio front, Yaadcore fed the scene with his celebrated Reggae Aroma mix series, releasing new editions annually through his highly trafficked Soundcloud page.
 
In 2018, Yaadcore released his first original production, “No Fenke Fenke” featuring Kabaka Pyramid and Shanique Marie, through a joint venture between Delicious Vinyl Island, the new Caribbean music label from L.A.’s legendary Delicious Vinyl, and his own 12 Yaad label.
It was on the heels of this release that Yaadcore decided to step from behind the turntables and up to the mic, recording his first tracks as a vocalist.
 
2019 saw the release of “Ready Now”, his breakout track, followed by “The Calling” in 2020 — spiritual manifestos which cemented his place as the leading force behind reggae’s new future roots movement. The success of these early vocal tracks, which received accolades both locally and from international media outlets like Complex and Vice, convinced him that he was on the
right path.
 
Now fully focused on his artistry and making his own music, Yaadcore has spread his wings through celebrated and highly-regarded collaborations with the likes of Jah9 (“Police in Helicopter”), Richie Spice (“Nyquill (Spliff A Light Spliff)” holding is own as the official video for “Ghetto Youths” is almost at 500,000 after the first month.
 
Recently he appeared alongside the late legend Lee “Scratch Perry on “Green Brain” from US reggae producers Green Lion Crew.
 
Underscoring his appeal as a cultural ambassador and ganja guru, Yaadcore has been tapped for sponsorships by cannabis brands including Leafly (sponsors of his 2019 US tour) and Itopia Life, the Kingston dispensary which tapped Yaadcore to host Jamaica’s first strain review video
series. Further cementing this rep is a recent profile in U.S. ganja bible High Times. Also loading is a merch collaboration with Los Angeles-based skate/streetwear brand Diamond Supply Co.
 
Those seeking the full Yaadcore experience can expect all that and more from Reggaeland. The project features hit singles like “Ready Now” and “Ghetto Youths” along with a diverse set of original tracks including Jamaican reggae’s first ever paean to “Shrooms.” While the album’s title speaks to Yaadcore’s roots in reggae, the project is truly broad in its musical scope.
 
Having already cemented his place as the preeminent tastemaker and curator for reggae music, Yaadcore is truly becoming a major voice in the genre.